Acquisition Express – A new way to market
Acquisition Express is a marketing strategy designed to focus on finding new prospects and converting them into customers and retaining customer loyalty.
There are several processes involved in customer acquisition strategy, know how your prospects think, gather information on their demographics and analyze how customers are influenced by their surroundings. By identifying this information, a tactical marketing campaign can be launched.
Acquisition Express has been designed to combine traditional and new marketing platforms to actively manage and market benefits to prospective customers and franchisees. The aim is to step the prospect through an initial teaser and lead them to a Personalised URL where they answer 5 key questions relating to the franchise development. Information is recorded and a final Prospective Information Booklet is produced tailored specifically to that prospect.
Prospective Customer Database